Website Tracking & CIPA

Your website is listening to more than you think

Most modern websites run a quiet crowd of technology behind the page: analytics tools, advertising pixels, chat widgets, session replay software, heatmaps, and third-party scripts loaded from services you may barely remember signing up for.

Each of those tools can observe what visitors do — where they click, what they type, how far they scroll, sometimes what they almost typed and then deleted. Most of the time that's ordinary business technology doing ordinary business things. But it has drawn legal attention.

Where CIPA comes in

The California Invasion of Privacy Act (CIPA) is a decades-old electronic privacy law that plaintiffs' attorneys have applied to modern website technology — arguing that certain tracking tools, chat features, and session replay software may amount to "eavesdropping" on visitor communications, sometimes with the help of a third party.

Businesses well outside California have faced CIPA claims because their websites were visited by California residents. Whether any particular law applies to your business depends on your circumstances — that's a conversation for your attorney. What we can do is make sure you actually know what's running on your site.

Common website technologies involved

• Analytics — traffic and behavior measurement tools
• Session replay & heatmaps — recordings of visitor interactions
• Chat widgets — including tools that route conversations through third parties
• Advertising pixels — tags that share visitor activity with ad platforms
• Third-party scripts — embedded services that load their own tracking

What we actually do

We audit the technology running on your website, document what each tool collects and where data goes, and implement practical changes: removing tools you don't need, configuring consent mechanisms, adjusting how scripts load, and making sure your privacy disclosures match reality.

No scare tactics. Just a clear picture and a cleaner website.