About Sunshine
We're a Florida web design and digital marketing agency built on hospitality experience, plain language, and showing up after launch.
The short version
Answer the phone. Respect the budget. Own the work.
That's the whole idea behind Sunshine Internet Marketing — and it's been the whole idea for more than 18 years, through eMax Hotel Internet Marketing and now Sunshine. Here's the longer version.
It started on the business side.
Maurice Dennis didn't come to websites from design school. He came from hotel operations — nine years working from the front desk to assistant general manager. He knew what it meant to answer to guests, manage employees, watch expenses, and solve problems that couldn't wait until the next business day.
When he began helping businesses improve how they presented themselves online, he brought that operator's view with him. A website was never decoration. It needed to answer customers' questions, support the people running the business, generate inquiries or reservations — and keep working after it went live.
That work grew into eMax Hotel Internet Marketing, serving hotels, restaurants, hospitality management companies, and other tourism businesses. Years of hospitality work built a practical understanding of direct bookings, third-party reservation systems, seasonal promotions, property photography, accessibility, and the day-to-day demands placed on hotel teams.
“A website was never decoration. It has to work as hard as the business behind it.”
— The idea that never changed
Then the phone started ringing from outside hospitality.
Contractors. Professional firms. Restaurants, retailers, local organizations. Different industries — same frustrations. Generic websites. Confusing vendor relationships. Poor support. Marketing plans larger than anyone's actual needs.
In 2019, Maurice launched Sunshine Internet Marketing to bring the same hands-on approach to businesses of every kind, throughout Florida and beyond.
Since then the technology has changed — websites became mobile-first, search engines changed how customers find businesses, and privacy, accessibility, and security became serious concerns. We kept learning and expanding our services. How we work with clients didn't change at all.
How we work
Four commitments. Same as day one.
The approach hasn't changed much since the beginning. It comes down to a few commitments we make to every client.
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01
We ask questions first.
Good websites come from understanding the business. We ask a lot of questions before we recommend anything.
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02
We speak ordinary language.
You should never need a translator to understand your own website. What we're doing, why, and what it costs — plainly.
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03
We build around your business.
Your customers, your market, your way of working. Templates are for someone else's business.
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04
We stay after launch.
When the website goes live, we stay to help maintain and improve it. Launch day is the starting line.
The person behind the work
F. Maurice Dennis
Founder & Web & Hospitality Marketing Strategist
Before building websites, Maurice spent nine years in hotels — from the front desk to assistant general manager — learning how businesses really operate: customers want quick answers, employees need dependable systems, and owners need their marketing dollars to produce something useful. He later moved into account management and technology, translating between business owners and technical teams, and saw too many owners paying for websites they didn't understand, couldn't update, and couldn't rely on after launch.
He founded eMax Hotel Internet Marketing in 2008 to offer a more practical kind of service, and in 2019 launched Sunshine Internet Marketing to bring that same approach to businesses of every kind. Today he works with clients across Florida and beyond — many for years. That longevity comes from solid work, honest communication, and treating a client's budget as carefully as his own.
Founded in Florida — Since 2019
Connect with Maurice on LinkedInLet's build something that works as hard as you do.
Start a Conversation Or just call: (321) 332-6505